Visitor Economy

Trafford as a destination

Trafford is a hugely popular visitor destination attracting around 32m visitors a year. We are able to boast a large number of visitor attractions which includes world class sporting destinations such as Old Trafford home to Manchester United Football Club, and the Emirates Stadium home to Lancashire County Cricket Ground. 

If it’s culture you are seeking, the Imperial War Museum North (IWMN) on Trafford Wharfside, Altrincham Garrick Theatre and The Waterside in Sale are the places to visit. Intu Trafford Centre as part of Trafford City is the ultimate destination for those looking to shop till they drop, or meet visitor’s retail and leisure needs. The complimentary green space offer of Dunham Massey is perfect to ensure visitors gain the all-round experience when visiting Trafford. You can even walk on the famous cobbles of Coronation Street.

Trafford’s four vibrant Town Centres of AltrinchamSaleStretford, and Urmston all provide a fantastic town centre offer as destinations for shopping, leisure, food and drink, socialising and staying overnight. Altrincham in particular is home to the internationally renowned Market Hall which has seen a surge in the number of visitors from outside of the borough.


Highly Accessible Attractions

Trafford is tremendously accessible with links to the motorways, rail and Metrolink networks, canals, and with Manchester Airport just minutes away providing access to international markets, you really don’t have any excuse for not coming to visit us. In addition, the Metrolink extension into Trafford Park, due for completion in 2020, means that you will be able to access all of Trafford’s leisure, cultural and sporting attractions.


Places to Visit

Dunham Massey

Dunham Massey - PNG

Encircled by its protective wall, Dunham Massey is a green oasis nestled between the urban sprawl of Manchester and rural tranquillity of Cheshire. A herd of fallow deer wander amongst the ancient trees of the deer park. The park is also home to the fully restored 400 year old working sawmill and the historic stable buildings. With special events all year round, there’s plenty to brighten your day at Dunham.


Imperial War Muesem North (IWMN)

Imperial War Muesum North (IWMN) - JPEG

Explore a timeline of conflicts from the First World War to the current day. Get up close to objects that have borne witness to conflict and hear how war shapes lives through extraordinary stories of ordinary people. IWMN is located opposite The Quays and MediaCity UK, and forms part of Greater Manchester’s unique waterfront destination.


Manchester United Football Club, Old Trafford

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Manchester United Football Club is one of the most popular and successful sports teams in the world. Through their 140-year heritage they have won 66 trophies, including a record 20 English league titles, becoming one of the world's leading sports brands and a global community of 659 million followers.

Old Trafford Football Stadium has a capacity of approximately 76000.

Whether you’re a Manchester United fan or not, a visit to the Museum & Tour Centre is a day to remember! You can see the pitch close up as well as have your picture taken with the trophies and other memorabilia. 


Emirates Cricket Ground, Lancashire County Cricket Club


Emirates Old Trafford, home to Lancashire Cricket Club, is an all-encompassing venue for sport, business and leisure.

Boasting major international cricket matches, world-renowned concerts such as Ariana Grande’s ‘One Love Manchester’, quality conference and event facilities for up to 2,000 delegates and a unique four-star Hilton Garden Inn, it’s a hive of activity.

Following the completion of a £60 million redevelopment, supported by Trafford Council, between the years 2020-24 the multi-purpose venue will host high-profile international cricket matches that will see more than one million visitors to the ground. The direct economic benefit to Trafford is estimated to be worth over £83 million.


The Lowry, Media City

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The Lowry is a registered charity committed to using visual and performing arts to enrich people’s lives. At the heart of the outstanding work is a commitment to Greater Manchester’s local communities and young people. The Lowry is a world-class arts centre based at the core of the region’s creative and cultural quarter which delivers a diverse programme of theatre, opera, musicals, dance, music, comedy and visual art as well as events and activities to expand the horizons of audiences and artists alike.


The Waterside, Sale

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The Waterside is a thriving and vibrant arts venue in the heart of Sale, comprising a theatre, art galleries, studios and workspaces. The centre is an important regional hub for both performance and visual art. The Waterside is a major touring venue for theatre productions, music groups, comedians and art exhibitions, whilst providing a vital resource for the local community.


Intu Trafford Centre

Trafford Centre - PNG

Intu Trafford Centre, with 31 million visitors per year, is perhaps the single best-known and most iconic retail and leisure destination in the UK. Compelling in-centre leisure options including a 20-screen Odeon cinema, Namco Funscape with 18 bowling lanes, extensive arcade games and soft play, and Laser Quest; it’s easy to see why intu Trafford Centre has become the ultimate day-out destination for many visitors from outside of the borough.




Whether you love to shop, thrill seek, keep fit or perfect your golf swing – TRAFFORDCITY is the place you can indulge your passion. If retail therapy is your bag, TRAFFORDCITY has it covered, with one of the most successful and dynamic shopping and leisure destinations in the UK – intu Trafford Centre. Adrenaline junkies can get their fix at the UK’s longest indoor ski slope – Chill Factore or do a sky dive at the world leading skydive centre iFLY.

With some of the region’s top attractions for kids including LEGOLAND Discovery Centre, SEA LIFE, Play Factore, and the recently opened Dino Falls Adeventure Golf, there is something to keep the whole family happy. With capacity for more than 3,500 people, EventCity is one of the largest conference and exhibition venues in the UK with space galore including meeting rooms; and outstanding corporate catering facilities.

Upcoming Events

Rolling Stones, Old Trafford Football Club, 5 June 2018

Liam Gallagher, Lancashire Cricket Ground, 18 August 2018

Socceraid, Old Trafford Football Club, 10 June 2018 

Trafford Live, Trafford Town Hall and Lancashire Cricket Ground, 8 July 2018

Cricket World Cup, 16 June 2019 - 9 July 2019

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