Sale is a busy commuter suburb with a population of approximately 52,000 and is host to over 200 retail and independent businesses. Pedestrianised shopping is easy on its tree-lined School Road and in The Square Shopping Centre, while a buoyant café and restaurant quarter is found on Northenden Road. For its size, Sale has a large population of office employees and the town centre has 92,700 square metres of occupied retail, office, leisure and other floor space. Situated at the heart of Trafford, Sale is easily accessible by tram (Metrolink), bus, cycle and car with the M60 motorway less than a mile away. Sale is also well served with a number of leisure facilities.

Key Assets

  • The Waterside Arts Centre is home to a variety of flexible arts and events spaces.
  • The Bridgewater Canal is a major heritage and leisure attraction and links Sale to the main waterway networks in the North West. The tow path has recently been widened and improved to encourage cycling and also create a focal point in the town centre.
  • Metrolink is one of the most successful (and still expanding) light rail systems in the UK, carrying around 30 million passengers every year. The Sale tram stop is in the heart of the town centre.
  • Ample Car Parking exists within the town centre.
  • Sale Leisure Centre is one of Trafford’s largest leisure facilities, with activities and sessions for the whole community.

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Sale Environmental Improvements

Approximately £100,000 was invested by the Council in 2015 for public realm improvements to improve the town centre for residents and visitors. A Public Realm and Movement Strategy is currently being prepared to guide future investment in improving the town centre environment and encourage increased footfall, dwell time and spend.

View the 2017 Working Draft of the Sale Town Centre Improvement Plan

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Sale Town Partnership

Sale Town Partnership is a proactive private/public sector body that works with Trafford Council to develop projects to improve the town and address business related issues. Partnership achievements include:

  • Development of a town centre website
  • Crime prevention initiatives
  • Successful town centre events to increase footfall
  • Town centre environmental projects in conjunction with local schools

Visit for more information.

To contact the Sale Partnership Team.

T: 0161 912 1173


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Population Details

Population – The town centre serves a catchment population of approximately 52,000 residents and 15,000 workers.

Age profile – Sale’s population has a higher proportion of 16-64 year olds than the rest of Trafford. 

Age profile
0-15 10,111 19.1 43,056 19.8
16-64 33,831 64.2 132.751 61.1
65 & over 8,764 16.6 41,500 19.1

Socio-economic characteristics (Acorn)Acorn provides an understanding of different types of people within a local area. The majority of people in the Sale area are described as ‘Affluent Achievers’.


Socio-economic characteristics
Affluent Achievers 55.7
Comfortable Communities  17.3 
Rising Prosperity  8.3 

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Town Centre Health

Number of properties - There are approximately 234 ground floor properties in Sale town centre.

Vacancy rate – The current vacancy rate is 5.6%, lower than the North West average of c16%.

Independent businesses - The independent business sector is strong in Sale town centre with around 60% of the businesses being independent.

Sale Rental levels (indicative only):

  • Office space – circa £120-140 per sq.m / £11-13 per sq.ft
  • Retail space – circa £180-200 per sq.m / £17-19 per sq.ft (on an overall basis)

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Car Parking

Parking provision - Parking is well distributed, throughout Sale town centre. The majority is within private ownership but there are also a small number of Council owned on-street parking spaces available on Northenden Road, Hope Road, Ashfield Road, Claremont Road and Broad Road. The numbers of spaces in the private car parks are

Private Car Parks
Private Car ParksNumber of spaces
Q Park, Broad Road 440
Sainsbury's 361
The Square 300
Aldi 114
Tesco 244
M&S 60
Total 1519
On-Street Car Parking
On-Street Car ParkingNumber of spaces 
Ashfield Road 18
Claremont Road 12
Broad Road 4
Northenden Road 17
Hope Road 8
Total 59

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